Sunday, July 3, 2011

In The Beginning....

Exactly one month ago we opened our doors, after three weeks of hectic set-up. Included in the process were things like finding fixtures, seeking out inventory, putting everything into place; you know- the kind of stuff that people usually plan and prepare for over months, or even years. We got it all done in less than a month. Here's what we started with.

The building is a restored 1920's cigar-maker's bungalow, owned by the Ybor City Museum. Before we acquired it, the space had been home to several office-type businesses that really didn't add anything to the neighborhood in terms of personality or culture. Ybor City has been through several reincarnations over the past couple of decades- we wanted to be part of making it a place that people wanted to visit in the daytime; there's already a huge, vibrant bar scene at night, but it's not the kind of atmosphere that lends itself to the rejeuvenation of a neighborhood, and that's what we'd like to help foster by opening this store.

Pete was reading what I just wrote, and mis-read "vibrant bar scene" as "violent bar scene"- it's not far from the truth. At night Ybor can be kind of a scary place, but in the light of day it's a pretty, picturesque locale, filled with historical significance and beautiful, albeit crumbling architecture. There are glimpses of the familar from Seattle- several establishments that could qualify as "fine dining" back home, and loads of quirky little boutiques that could easily find a comfortable berth in Fremont or Ballard. Still, it's not quite the same. Familiar and yet....the unrelenting heat and humidity can often make the prospect of taking a leisurely stroll down the block a daunting prospect. Sometimes I find myself longing for the dark and the dismal- and clothing that doesn't stick to my car seat when I try to get out!

A Store Is Born

I've been in the retail biz for a very long time, and over the years I've worked for a variety of companies. I've sold books, cosmetics, lingerie, shoes, clothing, home furnishings-just about anything that you might want. I know the importance of creating a "brand", and I know the kind of store environments that resonate with me. I've followed the evolution of so many stores, and several in particular stand out to me. The Anthropologie/ Urban Outfitters dynasty is a mighty thing to observe.
Their merchandising philosophy is so compelling and identifiable that it's easy to see their influence in other establishments. Francesca's Collection is recognizable as what I call a "poor man's Anthropologie", and by that I mean no insult. They actually sell stuff that some of us can afford, while providing that same "French street market" approach to merchandising. Urban Outfitters approach is more street-wise, but they're still mixing it up with things you'd like to have around your house, as well as wear out to your next skate-boarding event. Several people who've come in our shop have commented, without prompting, that our place has the same appeal as Urban Outfitters- we're mixing sock monkeys and tin robots with high tops and lace blouses afterall, and I'm OK with the comparison. Imitation does equal flattery- and hopefully a few sales.

Random Pictures Of The Shop

A lot of these have already been circulated on Facebook, but I wanted to include them here as well.


Somebody said our fitting room looked like an old photo booth, so I made a poster with a collection of vintage photo booth images.

Who doesn't love a purse that doubles as a table lamp?

If you want to sell 'fridge magnets, you must have one of these!

Pete's Projects

One of the reasons we thought it would be a good idea to open a store is because of Pete's interest and great talent in restoring furniture. He doesn't so much go for the wood-working part, but he has a great eye for collectible pieces and a knack for making them more interesting. Here are some samples of what he's done so far: