A Store Is Born

I've been in the retail biz for a very long time, and over the years I've worked for a variety of companies. I've sold books, cosmetics, lingerie, shoes, clothing, home furnishings-just about anything that you might want. I know the importance of creating a "brand", and I know the kind of store environments that resonate with me. I've followed the evolution of so many stores, and several in particular stand out to me. The Anthropologie/ Urban Outfitters dynasty is a mighty thing to observe.
Their merchandising philosophy is so compelling and identifiable that it's easy to see their influence in other establishments. Francesca's Collection is recognizable as what I call a "poor man's Anthropologie", and by that I mean no insult. They actually sell stuff that some of us can afford, while providing that same "French street market" approach to merchandising. Urban Outfitters approach is more street-wise, but they're still mixing it up with things you'd like to have around your house, as well as wear out to your next skate-boarding event. Several people who've come in our shop have commented, without prompting, that our place has the same appeal as Urban Outfitters- we're mixing sock monkeys and tin robots with high tops and lace blouses afterall, and I'm OK with the comparison. Imitation does equal flattery- and hopefully a few sales.